Logo Design Questionnaire
Welcome to our Logo Design Questionnaire page. Whether you are a graphic design professional, student or business person looking to know the right questions to ask when coming planning a logo design, our questionnaire can help.
Getting started with a new logo design
Prior to kicking off the design process, there are always certain questions that should be asked. This does 2 things, it answers very relevant questions (such as name to appear on the logo, or colours to be used) but it also gets you thinking, about prospective designs, and typically gets you looking around at what else is out there. The list may seem long, but work your way through them as best you can, invariably it will help to clarify your end vision, so stick with it !
All About Your Business
- What is the official name of your business
- What type of products / services does your company offer
- What demographic does your company target
- What would you like your logo to say about your company
Your Logo Design
- Tell us about the idea you have in mind for your new logo
- Do you have any particular colours you would like to see in your new design
- Do you have any font preferences, serif or non serif
- Do you have a layout style you prefer (portrait, landscape, with or without an icon ?)
- Does your logo include a tagline / slogan
- List off and give links to any logos you’ve seen out there that you like
The Business Bits
- Have a think about how much you want to spend on your logo
- Are there any other items you would like designed to form part of your branding
- Where will your logo be used ? (signage, print, online only etc)
The value of a good logo design questionnaire
A thorough logo design questionnaire is really important in terms of extracting as much information as possible prior to proceeding to the design stage. Not only does the feedback provide the designer with a clear understanding of what the client wants, but it also helps to solidify the idea in the client’s mind, helping paint a clearer picture of the end result.
This should all help you to discover what you, or your client want in a logo, and not have to create loads of versions to narrow down what you (or your client) don’t want. That process is a much longer one, and one that can sometimes lead to frayed tempers. Best avoided if possible ! Good luck.