A part of Google’s algorithm for search rankings considers the total time visitors stay on the website, which is the reason online video is seeing explosive growth. Explainer videos have gained a lot of popularity over the past so many years because of the proven effectiveness and affordability in business growth. This makes this an excellent tool for marketing. Clarifying the product, increase in conversion rates, and boost in sales are only some of the reasons your business should take explainer video service.
- Clarify about the product
Most of the time, text can be tricky since there are so many ways people can interpret what they read. Explainer videos help in explaining the primary function of product or service. People will get to understand more about the product or service once they see and hear someone interpreting it.
- Increase in conversion rates
As per the survey, 90 percent of people are likely to purchase a product once they see the explainer video. These videos help the owners keep tally of how many visitors on their websites could become the customers. With these videos, the business would be able to keep track of what product or service potential customers are interested in by displaying a total number of views on each video.
- Increase the ranking on Google search
Websites that comprises of endless pages of images and text rank low in Google search, which means less exposure. This also makes the customers scared who would like to know about the product and purchase it instantly. In various cases, the typical person takes less than a minute to decide while buying something. By taking the explainer video service, you’ll get the attention of the customers immediately.
- Grab the attention of the audience
You can only go a little far with web content. In a failed attempt to bring more interest to the product, some of the owners of the business cram flashy animation, different pictures, and colourful fonts on the webpage, which leads to confusion among customers. This can be disastrous for the business. It is better to take the ideas and play them out in a video.
Apart from the boost in sales, gaining popularity of the brand, and explaining the product successfully, there are various benefits of using the explainer video service.