Annual reports are the major opportunity to highlight the key results of your company from the year that was and can be much more than the normal text-heavy document loaded with dull financials and statistics. A key trend is to make your creative annual report designs an asset that remains memorable in the mind of the stakeholders and markets your brand beyond those who are interested purely in financial performance.
The power of annual report theme
Choosing a theme and design has the potential to transform the publication dramatically. Aligning themes with significant milestones, events, and objectives that were achieved in a year strengthens your key messaging and turns a dull report in captivating communications assets that resonates with the readers.
By carrying and executing the theme through all the aspects of the annual report, your company set up to create an impact beyond words.
Benefits of setting the annual report theme
Various advantages come from pinpointing the perfect theme.
- Create a major impact
A theme can make a bold statement and deliver a significant result. Does the theme have the capacity to talk to the emotional side of the brain? Does it carry a strong message? If the answer is yes, then it will help you to achieve better results.
- Tell a story
Themes have always been used in traditional literature to communicate meaning and tell a story. Having creative annual report designs effectively centralises your key achievements and creates a logical order to share them.
- Strengthen your tone and language
The written content of the report will also get stronger and consistent when the centralised theme is chosen by you. A theme can inspire the language used by you, your choice of headings, tone, quotes, and image captions that you would like to use.
- Communicate the future objectives
Annual reports are a lot more than the reporting facts. It provides you with the opportunity to look towards the future and focus on the goals that your business wants to achieve. A theme can communicate and set the intention of where your company is heading.
Creative annual report designs can prove to be beneficial for the company from all the aspects.