Numerous studies prove modern consumers’ inclination toward visual marketing methodologies and techniques. As a matter of fact, a great majority of audiences are more likely to subscribe to a service or purchase a product after having watched a video explaining what that particular product or service is all about. Explainer video marketing is gaining a huge following as a powerful campaign strategy. This is mainly because explainer videos provide viewers with an entertaining and at the same time informative window into what your business can offer. Beyond advertising your brand, however, explainers play an even more vital role, as they can help increase your site’s discoverability, earn audience’s attention and trust, and draw in more visitors to convert. If you are considering video explainers as part of your overall marketing scheme, here are some things you should keep in mind before jumping into production:
1. Ask what your brand/business aims to solve in the lives of your target customers.
An effective explainer is one that captures your audience’s problems and provides a clear-cut solution to those problems through your offerings. It should answer your audience’s questions regarding why they should care about your company.
2. Create a powerful script.
This is key to strong brand messaging. While visuals are important in reeling customers in and keeping them engaged, good messaging is crucial in converting them. This is why it is important to find the right voice for your brand—and one that audiences can easily relate to.
3. Ensure effective promotional strategies.
Choose wisely, how and where to broadcast your explainer video. Make your material shareable and post it on all social outlets you manage in order to achieve maximum reach and greater ROI.
The more eyes you have on your brand, the greater your potential will be to attract more business and explainer videos are a powerful tool for inviting that kind of attention toward your brand.