An explainer video service might just be the very thing missing from your modern, digital marketing plan. Now that more and more people are turning to the web to look for products, services, and businesses that they need, you are missing out on great opportunities to expand your reach if you are not leveraging digital marketing means. With an explainer video, you have a powerful tool that can help people better understand who you are, what you do, and what you can offer to consumers. Unlike typical website content and copy, explainer videos are a lot easier to digest and they provide audiences with a more engaging and entertaining way to get to know your business. This results in greater opportunities for conversion and call to action follow-through.
With people’s attention span getting shorter and shorter these days, you want to capture people’s interest and get into their sweet spot before their eyes and mind wander elsewhere and an explainer video service can help you design an effective explainer video that does just that and more. Explainer videos have the unique ability to reel in audiences and keep their attention, all the while making them more interested in what your business is all about.
The ways that an explainer video service can help your business grow are many, starting with increasing your conversion rate. Studies show that more people become more inclined to buying a product after seeing an explainer video about it. Adding an explainer video to your home page can increase your traffic and conversion rate and at the same time reduce your bounce rates, which can likewise affect your SERP placement positively. Google also favours video content over traditional text-based copies, which makes explainer videos great tools for SEO as well. Another advantage of explainer videos is their shareability, which can help you expand your reach even further through social sites and video sharing platforms.