How much should your logo design cost ?
A logo is a pivotal part of any company’s branding. It is typically the initial thing a prospective customer sees of yours, so it is imperative that your logo is more impressive and memorable than your competitors. But how much does logo design cost, that is the key question and one we get asked all of the time.
How much does logo design cost ?
The cost of logo design can vary wildly. From your $5 logos on Fiverr to literally tens of thousands with any of the large design houses around the world. You can spend as much as you like, but at the end of the day what do you get for your money ?
You need to ask yourself what do you want from your logo. For many, most in fact, they are after a symbol for their company, something that can become recognised and recognisable as the face of their business. A symbol that personifies their business and looks good, like a quality suit. For others, they want a piece of art, something they can show off to prospective clients, something that will get people talking and something that goes beyond just business, and delves into the art world.
So, how much would you expect to pay ? Typically a logo design will cost you around €150 or so upwards. If your looking for a hand-drawn, totally custom piece you would want to start things off around €300, then head upwards according to detail required, and the name of the team doing it.
Hiring a professional graphic designer will help to ensure that your logo design is created using both the best practices (best file types for the job that will be most suitable for your end uses) and sticking to your brief and creating your vision as best as possible.
Logo Design Options
There are a few options when it comes to logo design. It all depends on what you want and how much you have to spend. The most common options are :
- Online logo makers
- Freelancer / Graphic Designer
- Creative Agency
Free Logo Design
There are a myriad of websites out there offering free logo design, design your own logos etc etc, I’m sure you’ve seen a few of them. So what exactly are they. Well, they are sites that combine stock images they have on file, with font variations in their system to create your logo. You type in the wording of your company, pick an image to represent it and bobs your uncle, your done ! You’ve just invested absolutely nothing in the appearance of your company and have the same logo as potentially thousands of other businesses.
These things are for those of you that have zero pride in your businesses appearance. These are for the people that buy cheap suits, do not know the value of appearance and it’s effect on a customers decision – they are basically for luddites.
Graphic Designer
Your second option, now you’re looking at actual design, and not some computer generated nonsense. A quality graphic designer will be worth their weight in gold to your company. They can create a custom designed logo tailored specifically to what you have in mind. They can help to realise the vision you have for your brand and apply it across a whole range of branding. From business cards to brochures, leaflets to vehicle graphics, a quality graphic designer can ensure that your branding in consistent and your logo shines in it’s pride of place.
Whether it’s a freelancer, moving from company to company or a designer dealing direct with clients, you will enjoy a more more personal experience in designing your logo. Your logo design is certain to have that quality look and feel all serious businesses should posses.
Creative Agency
These guys are typically for the more established business. Most start up’s do not have the cash to hand to invest in a large creative agency, and so opt either for the Free online logo makers, or invest in their company and hire a graphic designer. Established companies can enjoy the vast experience creative agencies often have and they can certainly be excellent at improving branding of established companies. You just have to be willing to pay for it.