Despite the massive digitalization of today’s modern world, some things haven’t lost their charm and power to attract and impact consumers. Brochures are among those traditional forms of communication and marketing channels that remain relevant in today’s screen dominated world. The tangibility and visual appeal of brochures are exactly what make them an effective means to communicate branding messages, and below are more reasons why you should consider them as a potent marketing tool on top of your digital channels:
- Websites are basically online brochures for businesses. That fact that websites are derived from these pieces of printed material is proof enough that brochures are still relevant tools of communication. In fact, they offer something that websites can never replicate—that is personal, tangible connection, which many end-users still favor. Produce a brochure with the right color psychology, high quality images, and attractive copy, and you will have potential consumers ringing your office or visiting your business in no time. An effective brochure design can be your initial point of contact and attraction to your target audience.
- Brochures also win in terms of versatility. It is a flexible means of informing consumers and target clients about your products and services. This is especially true for businesses that receive significant customer traffic. Their portable design and nature also make them great tools of communication in all kinds of marketing settings from trade shows to presentations, and similar kinds of situations.
- Brochures also make great supplements in media kits and promotional giveaways, providing readers with an interesting overview of the company, its brands, products, and services. Brochures can also carry a great deal of information, making them an extremely effective tool for attracting potential customers and clients as well as telling people about your brand’s value proposition, while providing them with clear-cut calls to action in the form of registration stubs, special discount coupons, and the like.