Brochure design for the construction industry
At Pixelo, one of the many aspects of design our graphic designers have become experts in over the years is brochure design for the construction industry. The jobs these clients are targeting are always high value, so it is imperative that the brochures are both impressive visually, and also convey the key features our client’s company has to offer. The brochure needs to act as a core piece of company marketing materials.
This is always front and centre in any form of construction. The prospective client needs to know that the construction team has at it’s core a focus of build quality. We reflect this in our brochure design and convey it as a key point. It is the central tenant around which both the build, and the brochure can be based.
Prospective clients need to know your construction firm has experience in the type of work they are looking for. If for example the potential client is looking for an office block to be built, they will want to see examples of similar, planned out projects and imagery of successful projects. We showcase these projects into a glorious printed brochure, packed with the very best of brochure design to further enhance your company message.
Now that you have the interest of your prospective clients, you need to hammer home the message with testimonials from satisfied clients. Your brochure shouldn’t be just an extra expensive for your company, but act as an additional marketing tool, one that never sleeps and never requires a sick day. Pixelo’s design teams can compile these happy client’s testimonials in your brochure design, in just the right place so as to greatly increase the conversion rate of the brochure and help convert a prospective client- into an actual cash in hand customer.
Just like our brochure design services, the client’s construction prices need to be on the mark in order to secure the prospective clients. Whether this is dealt with in the brochure, or more likely as a stand alone quote is determined by the project itself, but regardless, it needs to fit with what the would be client is willing to pay.
With all of the data clearly presented with the brochure design, laid out well and featuring wonderful photography of past projects, lifestyle shots and images that allow the client to envision the end result – the result will be a beautifully crafted brochure to help your construction company convert more leads and increase sales.