One of the most effective marketing tools you can use to establish your business identity is a printed brochure. Even in this age of digital marketing, your customers will still appreciate a tangible, informative, and eye-catching document about your products and services. Here are some brochure design tips for your small business in Ireland.
- Keep your objective clear. Do you intend to use the brochure as a support material for your sales presentation? Should the reader be encouraged to make an immediate purchase upon browsing through your brochure? Or is it solely for informative purposes? Having clear objectives will enable you to design a brochure that truly delivers your expectations.
- Consider your target market. Once you know what your objectives are, adjust your brochure design and content depending on who your target market is. Use images and words that will complement their preferences and personalities. Are you handing out your brochure to corporate people? Apply a formal design. Is the brochure designed for food enthusiasts? Add catchy images of artistically photographed dishes.
- Use easy to understand text. When it comes to brochure content, you have to use simple, straightforward, and easy to understand text. Brochures are not books—no one wants to spend hours reading it. To maximise its potential, ensure that your brochure lets customers immediately see what the message you want to convey. Limit the use of different fonts to make your presentation aesthetically appealing and clearer at the same time.
- Include an interactive element. Add a means through which your reading customers can communicate with you instantly. This can dramatically increase conversion.
To come up with the most appealing professional designs, seek help from companies that offer brochure design in Ireland. Some of the best firms work with all types of clients—from small business to international conglomerates.