Animation is often perceived as being for children, but it is actually a versatile and all-around means to impress, entertain, and capture the attention of any audience—irrespective of their age. Most kids grew up watching cartoons, and animation still appeal to them when they grow up. This is why an animated explainer video is very effective for business promotion. Small businesses can benefit further from using animated explainer videos, as these are cost-effective and easier to produce compared to a production that involves actors and real locations. Here are three reasons why these videos are great for promoting your business:
- It easily grabs attention – Every time you face your audience to promote something, you only have a few seconds to grab their attention, especially if you are online. There is something about colourful, moving images that never fail to capture and retain the attention of viewers. You can achieve that by using animated explainer videos to promote your business, explain your product or service, or share important information. Seasoned animators and production teams create content and visuals that can quickly engage your viewers, express your message in interesting and fun ways, and convert your viewers into actual paying customers. The video keeps them longer in your site, too, and this can help with your search engine optimisation efforts.
- Easy to recall – By using these creatively made videos, you can get your message across and make your brand and message more memorable. If it is entertaining and fun enough to share, your audience will show it to their friends and family, too, further spreading your message and enabling free promotion for your business.
- Increase your search engine ranking – We mentioned earlier that an animated explainer video can keep visitors in your website longer, and it helps improve your presence in search engines, like Google. With explainer videos, you can boost a website’s visit time to up to two minutes. This way, you can rank higher in search engines and enable more people to find you there.