A video that explains your product or service in 90 seconds or less can be just the tool that was missing from your website to actively involve visitors and convert them into paying customers. Explainer videos are a great way to provide some visual engagement on your website and convey the fact that your product/service REALLY is everything that they have been looking for. The tricky part, however, is getting these videos right. If you are looking to have one created to drive more sales through online marketing, here are 3 powerful tips that will help you create a super effective explainer video.
# KISS (Keep It Simple, Silly!)
Explainer videos are designed for the Internet generation – an audience that possesses an extremely short attention span. You need to get your message out there in the simplest, shortest, yet most effective way possible. To do so, keep your video focussed on four specific aspects:
- The problem – being faced by your customers
- The solution – that you have to offer which is everything that the customer is looking for
- Its working – where you describe just how easily a customer can use your product/service
- Call to action – that gets a visitor to whip out their wallet and place an order/booking.
# Benefits, not features
When talking about what you have to offer, it is easy to get carried away, elaborating on the huge volume of features that you have managed to pack into this one innovative product. However, an explainer video that really strikes the right chords with customers actually enumerates the advantages they can enjoy by using your product and how it can make their life better.
# Visuals come second
Contrary to what you might believe, a whirlwind of catchy visuals isn’t the key to a powerful and engaging explainer video. It is your message that counts. While memorable images and animation wizardry might create that distinct ‘WOW’ factor, it may also go on to distract the viewer from the actual information being conveyed. When it comes to explainer videos, always keep visuals as a secondary factor and concentrate more on voiceover and message delivery.
Just keep these three tips in mind to create a spectacular animated explainer video for your online marketing campaign.