Brochures are marketing staples. In fact, they are among the most important pieces of marketing materials that remain widely used despite the prominence of online marketing channels and newer ways to promote brands and businesses. Brochures have many great advantages over other forms of marketing collaterals not only because of their versatility and captivating visuals, but more specifically because of the brand/product/business-centric information that are contained in them. Brochures also reach a captive audience and they can easily be mailed or sent out to as many target customers as your campaign needs to.
While online marketing is the go-to channel of modern businesses, the value of offline marketing cannot be denied, especially for businesses that have a strong local following. Brochures serve as direct marketing tools that provide an in-depth look into your business as well as your products. They preserve information well, enabling readers to consume content whenever convenient. Because they are a direct form of communication, consumers and readers also tend to feel more connected and personal with your business and brand.
Design plays a crucial role in the effectiveness and impact of a brochure. Well-designed brochures should more than grab the attention of readers, but work to keep their interest so they will be compelled to read more about your product and/or brand. Good design attracts, promotes, and persuades. It compels people to respond to your calls to action in positive ways. Brochures can be made in various configurations, depending on the kind of journey you wish the readers to have. Straightforward styles like bifolds and three-folds are common, but more creative use of folding styles and layouts also help create character and generate interest around your brand. Brochures are ideal for gaining larger market outreach and they make for excellent supplementary marketing materials for even larger scale marketing campaigns.